4Legz, a Deaf-led business founded in 2009, has made a significant impact on the dog treat industry with its innovative approach to allergy-friendly, all-natural products. As the first full line of dog treats to receive 100% non-GMO certification, 4Legz not only emphasizes quality but also champions inclusivity and community support.
A Mission with Purpose
The core of 4Legz’s mission is twofold: to provide healthier, allergen-free options for pets and to empower individuals who are Deaf, neurodiverse, differently abled, or from low-income and minority backgrounds. The company’s Founder, Cynthia Murray, who is Deaf, was motivated by the dietary needs of her hearing service dog, Odie. After struggling to find suitable treats for Odie’s severe food allergies, Murray decided to create her own line of safe, all-natural dog treats.
“Starting 4Legz was a leap of faith,” Murray stated. “I’ve always had an entrepreneurial spirit that seeks change rather than adapts to it. Odie needed someone to care for his special diet needs, just as I needed him to be my ears. It was a challenge I was ready to take on, and I’m proud that 4Legz now offers safe, delicious treats for dogs like Odie, and so many others.”
Commitment to Quality
4Legz treats are made from human-grade ingredients that adhere to FDA standards and are sourced from regional family farms. The company ensures top quality and freshness by manufacturing all treats in-house at their bakery in Centralia, Washington. Available directly to consumers, through wholesale partners, and on platforms like Amazon, 4Legz has established itself as a trusted name in natural pet treats.
Empowering Communities
Beyond its product offerings, 4Legz is dedicated to making a broader societal impact. With over 20 years of experience in special education, Murray is passionate about creating job opportunities for those who are Deaf and differently abled. “I started 4Legz to change the reality for those who struggle to find work opportunities after graduation,” she explained. Through local partnerships, the company helps provide the experience necessary for securing employment.
Supporting Broader Causes
4Legz also supports organizations that promote animal welfare, offer affordable veterinary care, and train service dogs for individuals in need. This holistic approach embodies the company’s core values of health, inclusivity, and community support.
For pet owners seeking a healthier, allergy-friendly option for their dogs, 4Legz offers a range of treats in various shapes, each with a unique story. As demand for natural and nutritious pet products grows, 4Legz continues to lead the way in providing high-quality treats that ensure dogs stay happy and healthy.
