As the Spring Festival of the Year of the Snake is approaching, not only are major restaurants booking hot New Year’s Eve dinner, but the pet circle has also set off a Spring Festival consumption boom. Nowadays, cats and dogs are also “on the table for the New Year”, and pet New Year’s Eve dinner reservations show a fiery scene.
In Guangzhou, a pet shop’s “Dog New Year’s Eve Dinner” package has attracted much attention. The set menu, priced at 168 yuan per dog, includes a total of 10 dishes, including eight treasure Fulu duck, milk sweet reunion soup, and black pig golden egg dumplings. Once the package was launched, it was quickly booked up, and many consumers regretted not being able to grab a place.
Since the end of last year, reservations for the pet New Year’s Eve dinner have gradually heated up on social platforms, and now it has entered the hottest stage. In addition to tasting in the store, the pet New Year’s Eve gift box has also become a popular choice in the market. The reporter observed that the price range of these gift packages on the market is large, ranging from dozens of yuan to more than 500 yuan, and most of them are handmade, and many consumers are willing to give generously for this.
A pet food seller told reporters that “half a month ago there were old customers to ask when the New Year’s Eve dinner was launched.” Last year we only prepared a hundred packages, the result is far from enough to sell. This year we have increased our stock and are already selling more than last year.” As a pet owner, 00 understands the mood of preparing the New Year’s Eve dinner for pets alone. In her opinion, the Spring Festival is an important moment for the whole family to be happy. As a member of the family, pets also need to be set off by the festive atmosphere.
In the face of this emerging trend, some businesses have also invested in the pet New Year’s Eve dinner market this year. Pet food blogger Zhang Zhang has crafted a set menu that includes main dishes, stir-fries, soups, desserts and snacks. “Most pet parents can accept the package, which costs just over 100 yuan,” she said. As most of them are handmade, advance booking is required. At present, the sales of packages are continuing to rise.”
It is worth mentioning that the pet New Year’s Eve dinner also presents distinct local characteristics. There are colorful dumplings symbolizing reunion, ingots made of salmon, and sweet chicken, sugar and gourds in the menus of the exquisite pet New Year’s Eve dinner. These exquisite and delicious meals carry beautiful connotations. In order to add festive atmosphere, many gift packages are also paired with Spring Festival couplets, so that pet owners can look forward to the Spring Festival. The reporter noted that in addition to the common categories, many businesses have also launched dishes with the characteristics of Shanxi, Yunnan and other places, and even Grand Slam Buddha jump wall, Wellington steak and other high-end dishes. More businesses have launched a price of up to 588 yuan Manhan pet hot pot set.
Ding Ding, owner of the pet bakery, said that most pet New Year’s Eve dinners mainly consist of fresh and dried food. Among them, the shelf life of freshly made food is 3 to 5 days, and the shelf life of dried food can reach about 60 days. In order to ensure that the ingredients are healthy and fresh, Tintin also goes to the supermarket to purchase ingredients.
“In modern life, ‘hairy children’ provide companionship and emotional value that sometimes surpasses that of family and friends. This year, I noticed that many people started to buy their friends’ pets for the New Year’s Eve dinner, or even their friends’ pets, which we jokingly call ‘good friend dogs’.”
The data show that in the past decade, the number of registered enterprises related to the pet economy has been increasing year by year, and the year-on-year growth is more significant in 2023, and the number will peak in 2024. According to the White Paper on China’s Pet Industry in 2025 (Consumption Report), the consumption market size of urban (dogs and cats) will increase by 7.5% in 2024, reaching 300.2 billion yuan. Among them, the proportion of young pet owners continues to rise.
With the new generation of pet owners leading the new consumption boom, “pet” consumption during the Spring Festival began to emerge, and pet practitioners also opened up more subdivisions. For the development trend of the pet food industry, 00 believes that in the future, the industry will develop in the direction of freshness, high-end and anthropomorphism, and the corresponding products will also move closer to the human corresponding industry standards, and special food for elderly pets is also worth in-depth attention and research.
Yang Huaiyu, a consumer industry analyst, said, “The popularity of pet New Year’s Eve dinner reflects the integration of cultural inheritance and innovation. The new element of pet participation in the traditional festival culture not only makes the festival atmosphere more warm and harmonious, but also promotes the diversified development of the pet food industry.” However, Yang Huaiyu also pointed out that the phenomenon may lead to social problems such as animal welfare and food safety, which need to be addressed jointly by the industry and regulatory authorities.
Some practitioners reflect that the current pet baking industry pricing lacks a unified standard, the market is more chaotic, and there are no clear requirements for pet baking operators and qualifications in China. Therefore, it is recommended that consumers choose regular channels and brands when buying pet New Year’s Eve dinner, select products with transparent raw material and manufacturer information, and carefully understand the ingredients, storage methods and daily meal amount, so as to achieve rational consumption.
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