On January 19, Pan Hong, an online celebrity dog trainer, said in a statement that “Aite is gone.” On the same day, his Internet celebrity dog “Aite” died while taking a bath on the live stream, and related topics quickly topped the list of hot searches. The incident not only caught Pan Hong in the vortex of public opinion, but also his dog training methods were questioned by netizens.
After the incident, Pan Hong responded that Aite did not die because his mouth was tied while taking a bath, but because of his age, he died of a heart attack while taking a bath. In the early morning of January 20, he posted that he had picked up the dog and that there would be follow-up instructions. However, after the incident fermented, his social platform was no longer updated, and the window of the “Pan Hong loves playing dogs” account was also emptied. Tianyan check shows that the Hongsen culture affiliated company behind it – Jilin Hongsen Culture Media Co., LTD., was established only two months ago.
Relying on the characteristics of the dog training, the advertising price is not low
In the live broadcast on January 19, when giving Aite a bath, Pan Hong tied its mouth with a cable tie because the dog did not cooperate, and then Aite gasped and struggled, Pan Hong slapped it, and Aite no longer moved, and there were “mouth bleeding” and “eyes white” in the live broadcast, and at the end of the broadcast, Aite had fainted.
Pan Hong explained that the mouth was tied because “Aite” bit the pet shop owner and scratched the breeder before taking a bath, so it was safe. The bleeding mouth was self-scratched, the white eyes were normal when angry and had been before, and “Art” died of heart problems, having fainted twice before. He also stressed that the live broadcast is not to rub off on traffic, and the whole process is not PK, selling goods, and asking for gifts.
Pan Hong, whose online name is “Pan Hong loves to play with dogs”, has been exposed to dogs since childhood, and the experience of raising dogs in three generations of his family has allowed him to accumulate rich experience in dog training. Previously, the account was based on sharing dog raising experience, and this year it turned to dog training content. “Ait” was originally an aggressive dog, but he trained him to become docile.
Pan Hong’s direct and exaggerated style of dog training has attracted a large number of fans, with more than 1.6 million followers in one week in October 2024. But last year, he was accused of animal cruelty for using expressions such as “throat picking” and “pressing up” during live broadcasts, prompting a report and a temporary suspension. According to Blue Whale News, the price of video ads on its account is quite high, 350,000 yuan for 21-60 seconds and 500,000 yuan for more than 60 seconds.
Dog training and abuse dispute, responsibility for the identification of professional assessment
Netizens have mixed opinions on whether Pan Hong abused dogs. Some netizens believe that he uses sticks to train dogs, rude means, the name of the self-created “Pan Hong Park menu” is bloody, and the live speech is also easy to remind people of abuse, which is uncomfortable. However, some netizens feel that he is to protect the safety of people and dogs, and aimed at evil dogs, not random violence, in contrast, some dog training schools are more stringent.
Training a dog should be about adapting the dog to human society, not simply punishing it. However, whether Pan Hong’s behavior constitutes abuse and whether he is involved in the death of “Aite” can not only listen to his word, but also need to be evaluated by animal protection, medical and other professionals.
Fu Jian, a well-known lawyer, said that if a host causes the death of a pet through intentional or gross negligence, the pet owner can ask for compensation, but usually the host will not bear criminal responsibility unless the death is caused by intentional cruel abuse.
The business layout has changed, and the company behind it has been exposed
Previously, Pan Hong with good results. “Pan Hong loves to play with dogs” account live with goods of nearly one million yuan, and small “Pan Hong” sales of 2.5-5 million yuan. The “Meiyi Tianqi” pet products in the window of Douyin sold 20,000 pieces of “dog food for strengthening muscles and bones” alone.
On January 20, the window of the account “Pan Hong loves playing with dogs” was emptied. The related Tianqi pet store has sold more than 30 million yuan in the past 30 days, and the products have also been emptied. The account closed the member purchase function, after 78 people joined the exclusive membership, the annual membership fee of 1,176 yuan. In addition, “Uncle Pan Hong” and “Brother Pan Hong” and other accounts
Mutual drainage, promote pet products.
Mr. Pan owns several pet-related businesses. Jilin Province Hongsen Culture Media Co., LTD., the affiliated company behind Hongsen Culture, was established in November 2024, the legal representative Li Sensen, registered capital of 500,000 yuan, wholly-owned by Li Sensen. It is worth noting that in February last year, his name Baicheng Meiyi Tianqi pet products Co., Ltd. was fined 2,000 yuan for selling expired feed, and in August this year, Baicheng Taobei District Yihang pet food was issued. Due to the failure to publicize the annual report was included in the abnormal business directory.
Pan Hongzheng transformation from content creation to product sales, but this time deep in the dog abuse controversy, how to develop in the future is full of variables.
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