Bec has set her sights on making her dog, Fergus, the next big Instagram sensation. Her goal? To rake in some extra cash and finally buy the Ferris wheel of her dreams. In this pursuit, she’s enlisted the help of Theo, a Sydney-based digital marketer and the proud owner of the popular pet account Space Corgi. Theo shares her expert tips for building a successful pet influencer account.
The Reality Behind the Fame
While the idea of owning a social media-famous pet may sound glamorous, Theo points out that it’s not without its challenges. “It’s a bit of a bridge to my ego personally,” she laughs. “If I’d known in high school that this is all it took to be popular, I would have gotten a dog a long time ago!”
As for financial rewards, Theo didn’t directly monetize her account, but she received plenty of perks. “We got a lot of swag in exchange for reviewing different products,” she says. “Pet shampoos, hygiene products, travel books, and even free food for humans. It was fantastic!”
Key Tips for Making Your Dog Famous
For anyone aspiring to turn their dog into an internet star, Theo has a few essential strategies to share:
Stay Connected to the Media
Theo emphasizes the importance of media connections. Whether it’s through radio, podcasts, or online articles, any form of exposure helps elevate your dog’s profile.
Consistency is Key
Daily content is vital for success. “Post pictures and videos of your dog every day,” Theo advises. “Videos, in particular, perform well because people love dynamic, moving content.”
Expand Beyond Instagram
Theo recommends diversifying your social media presence. “Try platforms like Facebook, TikTok, or other spaces that aren’t as saturated yet. This can help funnel more traffic to your main Instagram page.”
Keep It Fun and Simple
Don’t stress over professional setups or fancy photography. “Sometimes the simplest, silliest pictures are the ones people love most,” she says. One of Space Corgi’s most successful streams featured a lighthearted poll asking followers to choose whether Space should get a pot or a carrot. The result? 180,000 viewers tuning in!
Can Any Dog Achieve Fame?
Concerned your dog isn’t photogenic enough for the spotlight? Theo believes every pup has the potential to shine. “Every dog has its own beauty,” she reassures aspiring pet influencers.
So, if you’re ready to turn your dog into a social media sensation, start posting, stay consistent, and most importantly—have fun. Who knows? Your furry companion could be the next Space Corgi!
Don’t forget to follow Fergus on Instagram and check out the full conversation below!
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