Dolce & Gabbana’s recent launch of a luxury perfume for dogs, named Fefe and priced at Rs. 9000, has sparked a heated debate among pet owners and animal welfare advocates. This high-end fragrance represents a novel venture by the renowned fashion house into the realm of pet care, traditionally dominated by simpler solutions like dog colognes and refreshing sprays.
While the concept of dog perfumes is not entirely new, Dolce & Gabbana’s entry adds a layer of luxury and exclusivity to the market. Inspired by fashion designer Domenico Dolce’s own dog, Fefe is presented as a high-fashion product tailored for pets. The perfume is alcohol-free and composed mainly of water, citrus peel oil, and cedar oil, and has been vetted by veterinarians for safety.
The introduction of Fefe has generated significant controversy. Critics question whether dogs will benefit from or even enjoy such a luxury product. The perfume’s design and use guidelines caution against applying it near the dog’s nose area, raising concerns about its practicality and necessity.
Pet experts and organizations such as the American Society for the Prevention of Cruelty to Animals (ASPCA) emphasize the importance of pet well-being through established grooming practices rather than luxury items. They highlight that while specially formulated dog perfumes may not pose immediate risks, they should not replace regular grooming routines and maintaining a clean environment for pets.
Dolce & Gabbana’s foray into canine fragrances underscores a broader trend of blending luxury with pet care, reflecting the evolving relationship between humans and their animal companions. As the debate continues, it remains to be seen whether such high-end pet products will become a lasting trend or a passing luxury.
