For dogs who love sticks, life doesn’t get much better than this! Meet Brogan, a Black Labrador who’s living out every stick-loving dog’s dream in the family-run firewood business, Stovewood Direct. Brogan spends his days surrounded by an endless supply of sticks in all shapes and sizes, thanks to the company’s endless stock of firewood.
As seen in a popular video shared on January 5, Brogan has an exciting life running and playing in the fresh outdoors, all while chewing and carrying around sticks to his heart’s content. The bins of stacked firewood provide him with a never-ending source of new, fun sticks, and the combination of nature and playtime makes this Labrador’s days filled with joy.
For stick-loving dogs, this setup is nothing short of heaven. Brogan’s routine has captured the hearts of many dog owners, who can’t help but marvel at his luck. “He’s a billionaire in dog currency!” one viewer remarked, while others joked about his title as the “branch manager” or the “employee of the month” at the business.
Dogs’ love for sticks can be traced to their wolf ancestors, as chewing on bones and sticks was part of their diet. Even though modern dogs are usually fed balanced meals, they retain the instinct to chew, which provides mental stimulation and relief, especially for anxious dogs.
Brogan’s charmed life has prompted plenty of people to joke that he’s living the dog equivalent of paradise. One commenter even joked, “My dog wants to know where and how he can be adopted!” It seems Brogan is the happiest dog in the world—surrounded by sticks and with plenty of space to play!
If you’ve got a stick-loving pup, you might wish your dog could join Brogan in his daily adventures. If Stovewood Direct ever starts hosting canine parties, you can bet there’ll be a lot of exhausted but happy dogs heading home with their own perfect stick.
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