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Dog Market Chaos Survey

by Barbara Wilson

Recently, Pan Hong, a well-known dog trainer, accidentally caused the death of his Alaskan terrier “Aite”, an online celebrity, while he was giving her a bath, sparking public concern. “Aite” was sent to training by the owner because of wounding. In the live broadcast, Pan Hong’s team used straps and glue
Cloth tied the mouth of “Ait” forced a bath, and eventually “Ait” died.

This triggered an online controversy, Pan Hong said that “Aite” because of age, emotional death caused by heart problems, denied the traffic. But netizens questioned its improper operation, and veterinarians also pointed out that “Aite” was suffocated to death. Check Pan Hong’s account found that he used to train dogs in rough ways, and the live broadcast was suspended several times because of being reported as “abusing dogs.”

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The “death of a dog by a dog trainer” incident has exposed pet schools and the dog training market. Search for relevant keywords on social platforms, thousands of posts, pet owners often because of the behavior of the dog to send them to school.

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Pet school courses focus on habit correction and skill training, such as solving problems such as food protection, fighting, and public defecation, as well as skills training such as catching a frisbee and carrying a basket. The course price is expensive, the adoption of foster care system, training 1-3 months.

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​ Guangdong Sun spent 8000 yuan to send side shepherd “lightning” to school, also told not to play, but still see the dog trainer hit “lightning”, after the end of “lightning” timid, skills did not learn.

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As demand grew, dog trainers became a new profession. However, the survey found that the certificates held by pet school staff are varied, e-commerce platforms have businesses to provide certification services, the price of several hundred to several thousand yuan, some known as “international certificates”, and businesses said that 200 yuan can be bought, free from school and exam.

Real pet trainers have to go through theory, skills, and legal knowledge training before they can take the job, but in practice many people buy a license to take the job. The lawyer said that the sale of certificates undermines social order, and the circumstances are seriously suspected of crimes.

To deal with the chaos of the dog training market, the lawyer suggested improving the regulations and supervision system, and coordinating the supervision of departments. Industry insiders suggest the establishment of access and exit mechanisms, the development of unified industry standards and professional qualification certification systems, the construction of information platforms, the use of technical means to monitor, and promote the standardized development of the market.

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