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High-Priced Dog Training Is “Violent Treatment”, Network Red Dog Training Chaos

by Barbara Wilson

Recently, the public Mr. Zhou encountered a dog training trouble caused concern. A Shiba inu named Wangchai in Mr. Zhou’s home, because of problems such as attacking people, protecting food, and biting people, he and his family are quite distressed. The Shiba Inu, which cost 2,000 yuan to buy, was cute and clever at first, but as it grew up, some of the worst qualities of the ordinary Shiba inu gradually emerged.

In early September last year, when Mr. Zhou’s mother was feeding, a chicken leg fell out of the food bowl, and when she reached out to pick it up, she was suddenly bitten by Wang Chai. Although Wangchai had been vaccinated and had a dog license as required, his mother went to the hospital for the first time to get vaccinated. After this incident, Mr. Chow’s mother issued an ultimatum, asking him to dispose of Wang Chai, either death or release into the countryside. But Zhou believes that neither option is feasible, that killing Wang Chai would be a pity, and that releasing him would hurt others if he did not change his wildness.

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Mr. Zhou first tried to seek help from social welfare organizations. He searched online for a pet foster care agency in Hongkou, but could not find it due to the wrong address. And found that there is a pet park in the suburbs, but there is no contact information, and finally gave up. He then turned his attention to commercial dog training facilities.

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The short video account “XX Training Dogs” of Mr. Liang, an Internet celebrity dog trainer with millions of followers, caught Mr. Zhou’s attention. After watching some dog training videos, Mr. Zhou felt that Mr. Liang was more reliable and took the initiative to contact him. After communication between the two sides, Mr. Zhou signed a two-month dog training contract for Wangchai, costing 15,800 yuan. The agency is registered in Shanghai, but the actual place of operation is in Suzhou.

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However, during Wangchai’s “schooling” in Suzhou, the training effect was not good, and the semester was extended several times. On January 11, 2025, the dog training agency forced Wangchai to “graduate” and return to the handover. During the handover and acceptance, Mr. Zhou found that the dog trainer secretly used an electric neck ring for Wangchai, which was not mentioned in the contract. After removing the electric neck ring, Wangchai was unstable, and some instructions needed to be forcibly issued several times to complete. In addition, Mr. Zhou also found that in the training video of Wang Chai released by the dog trainer, the dog was beaten many times, and the dog trainer treated Wang Chai by cruel means such as strangling the neck and pressing on the ground, which made Mr. Zhou angry.

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After receiving the complaint, the reporter repeatedly contacted the dog trainer Mr. Liang, but the other party did not answer the phone, wechat has not been read back. Query Mr. Liang’s company information found that the pet culture communication company belongs to the entertainment industry, and the business scope does not have the relevant license of “dog training”.

The reporter’s investigation found that today, on the social platform, many accounts with the “dog training” sign are active. Before the Spring Festival, the reporter contacted an account named “X pet Tribe”, and although the customer service quickly responded and provided a copy of the business license and the quality of the dog training teacher, the business scope of the institution also did not have a “dog training” license, and the dog trainer qualification certificate was not issued by the Ministry of Human Resources and Social Security. The reporter secretly visited another 4 family dog training institutions, which were unable to provide regular dog training teachers and legal business licenses.

The relevant short video platform said that as long as the business license is legal and the video content is not illegal, the account will default to its legality. Wang Jialiang, the real controller of Shanghai Jialiang Dog Industry Co., LTD., pointed out that institutions engaged in dog training, business license “business scope” should be clearly marked “dog training” and other matters, many pet service agencies are playing the ball, the industry threshold is low, law enforcement is difficult, chaos.

People in the industry suggest that when choosing a dog training institution, the public should choose a professional institution with legal qualifications and good reputation, and check whether it has a professional qualification certificate issued by the social department. Before signing, be sure to read the contract terms carefully and ask the other party to make a written commitment to the key issues. At the same time, the relevant departments should strengthen the management and inspection of the pet service industry, especially the dog training field, raise the entry threshold of practitioners, and establish a blacklist system to restrict bad businesses; Industry associations should also play an active role in promoting the healthy development of the industry.

In addition, Inspector Zhou Yuanting of the Shanghai Public Security Bureau Criminal Investigation Team 10 Detachment reminded dog owners that they must wear a cover when walking their dogs. Online celebrity dog trainers should guide the public to learn correct pet raising knowledge, establish a scientific and reasonable pet concept, and jointly create a harmonious living environment.

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