The booming market for dangerous dog breeds reflects a growing demand for status symbols and personal protection, particularly in areas where economic opportunities have dwindled. In the heart of Kent, a quiet suburban neighborhood contrasts sharply with the violent world of trained protection dogs, where dogs like Trigger, a muscled Malinois, serve not only as security but also as a status symbol for their owners.
Jason, a former convict turned professional dog trainer, has capitalized on this growing trend. After serving a prison sentence, Jason shifted his focus from street-level trade to training and selling powerful working dogs, particularly XL Bullies and high-drive breeds like Malinois. His dogs, known for their ferocity, are meticulously trained in bite control, turning them into highly sought-after commodities for those seeking protection or simply wanting to flaunt power.
The market for such dogs has expanded significantly, attracting a diverse clientele. For some, the appeal is in the dog’s utility—trained dogs like Trigger, certified in the Dutch KNPV program, are now being exported to law enforcement agencies worldwide. Others are drawn to these dogs for a more symbolic reason: dangerous breeds have become a visual marker of toughness, masculinity, and even criminal affiliation, amplified by social media.
The business of training and selling these high-drive dogs is not without its controversy. Recent bans on breeds like the XL Bully have done little to curb demand. Jason, aware of the futility of such legislation, argues that potential owners will always find ways to acquire or breed dogs that fulfill their desire for an intimidating, protective animal. “People will just find new breeds,” he notes.
The appeal of protection dogs is not just limited to those in the criminal underworld. In fact, Jason reveals an interesting trend—many of his clients are women, particularly those with a history of stalking or domestic abuse. These women are drawn to the peace of mind that comes with having a highly trained dog by their side, offering protection without the risks associated with firearms or knives.
Despite the darker aspects of the business, Jason insists that the dogs he trains are not inherently dangerous. In the right environment, he claims, they can be stable, loving pets. But when confined to homes with little stimulation, these high-energy dogs can become frustrated and prone to aggression. In the world of dangerous dogs, training and management are crucial in ensuring safety.
Jason’s life and work exemplify the growing demand for powerful dogs that not only serve as protectors but also as symbols of status in post-industrial communities. In towns like Ashford, where opportunities for upward mobility are scarce, owning a dog like Trigger can serve as a way to assert one’s place in society. As the trend for dangerous dogs grows, so too does the need for responsible ownership and regulation.
Yet, despite legislative efforts, the allure of these dogs remains strong. For those seeking power, security, or simply to project an image, the market for dangerous breeds continues to thrive. The latest status dogs are not just companions—they are powerful, intimidating animals with “bites like lions,” and they are here to stay.
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